Who Has The Cheapest Motorcycle Insurance In Wisconsin?

Motorcycle insurance is the most common way to fulfill Wisconsin's financial responsibility requirement, but it's more than just a legal obligation. Insurance also protects you financially, both as a rider and bike owner. We gathered 150 quotes from across the state to identify the top insurance companies in Wisconsin.

Cheapest motorcycle insurance companies in Wisconsin

Progressive offers the cheapest motorcycle insurance for Wisconsinites, with an average price of $336 per year. The most expensive company is Allstate, with an average annual price of $663.

Cheapest motorcycle insurance companies in Wisconsin

Best motorcycle insurance for most people: Progressive

The best motorcycle insurance for most riders in Wisconsin is Progressive. The company has the lowest prices in the state with an average rate of $336 a year — 30% cheaper than the average price among insurers we considered. Progressive also offers a wide range of discounts to make its policies even more affordable.

Progressive provides riders with very comprehensive coverage, which includes:

Best for young riders: Geico

Geico is the best insurer for young riders because it consistently offers some of the most affordable motorcycle insurance policies in Wisconsin and offers payment plans that benefit riders on a budget. On average, Geico policies cost $370 a year. While it is not the cheapest rate in Wisconsin, Geico is still 23% cheaper than the average price statewide.

Along with competitive rates, Geico offers riders additional discounts that can lower rates even further, including:

Geico also gives riders the option to pay in installments instead of all at once. This is helpful for young riders on a budget because they can avoid paying for a full policy up front.

Best for military families: USAA

Military members, veterans and some of their family members can get a great deal on quality motorcycle insurance in Wisconsin through USAA.

USAA doesn't sell its own motorcycle insurance — instead, it offers members motorcycle policies through Progressive. USAA members get a 5% discount off of Progressive's great rates, which are already the lowest in the state with an average annual price of $336 before discounts.

Riders who are eligible for USAA can also benefit from the best customer service ratings in the state. USAA scored a 0.85 on the National Association of Insurance Commissioners (NAIC) complaint index, meaning it received only about 85% of the expected number of complaints for a company of its size. USAA also received the top rating from AM Best — A++ — showing that it is in an excellent position to pay out claims, even in difficult financial conditions.

Best-rated Wisconsin motorcycle insurers

When you're shopping for motorcycle insurance, choosing an insurer that you can depend on is just as important as finding the best rate. The two ways we measure a company's level of service are the NAIC complaint index and the AM Best financial strength rating. Among Wisconsin motorcycle insurers, USAA has the best customer service score and maintains the highest rank for financial strength.

The NAIC complaint index compares a company's number of complaints to its share of the market. The average score is 1.00, and lower numbers equate to a better performance. A company with a better AM Best rating is in a better position to pay out claims, even in difficult financial conditions.

Wisconsin motorcycle insurance cost by city

The five cities in Wisconsin with the cheapest motorcycle insurance rates are scattered around the state, but none of them are near either of the large metropolitan areas. The city with the cheapest motorcycle insurance quotes is Sheboygan, where the average cost is 8% lower than the state average.

The city with the most expensive rates is Wauwatosa, where the average rate is 17% higher than the statewide average.

Wisconsin motorcycle insurance requirements

Riders in Wisconsin need to prove financial responsibility to drive legally — they must show that they can afford to foot the bill for any damage or injuries if they are at fault in an accident.

Riders who choose to carry motorcycle insurance need at least the following amounts of liability coverage:

Riders can also post a bond issued by an insurance company or place a $60,000 cash deposit with the Wisconsin Department of Transportation. Although you are only required to have the minimum limits, we strongly suggest you purchase more coverage if you can afford to.

Methodology

We collected motorcycle insurance quotes from five major motorcycle insurance companies that operate in Wisconsin — Allstate, Dairyland, Geico, Nationwide and Progressive. Our sample rider was a 45-year-old man who rides a 2021 Harley-Davidson Street Glide. The coverage limits we used, which surpass the state minimums, are: